Derek Edward Love

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Adopt the Arts

Adopt the Arts is a non-profit co-founded by former Guns n’ Roses drummer, Matt Sorum, and supported by Jane Lynch, among others.


Challenge

Funding for the arts (visual, dance, and music) was being slashed in California’s public schools, despite substantial scientific proof that the arts dramatically boost a child’s aptitude and well-being.

Solution

Position the arts as critical to a child’s education and character development — not just something fun and expendable — and solicit a little help from well-known local talent.

Results

In the program’s short existence, Adopt the Arts has donated thousands of instruments — providing modern music, dance, and art curriculums — to over 30 LAUSD elementary schools.

Logo.


The foundation’s breakthrough “Adopt a School” program enables friends of Adopt the Arts to fund a school’s arts program. Here, Matt Sorum, the drummer from Guns N’ Roses, adopted Rosewood Elementary in Los Angeles.


Adopt the Arts supporters include Jane Lynch, Steven Tyler, Gina Gershon, Juliette Lewis, Billy Bob Thornton, Slash, Shepard Fairey, Danny Masterson, and John Stamos.


Internal poster.


Brand typeface.


Brand typeface.


Brochure cover.


Brand book.


Business card.


Invitation.


Misison.


Event poster.


Poster campaign.


Outdoor.


Outdoor.


Publication.


Sitemap.


Website sketch.


UX wireframes.


Website.


Website.


Website.


Website.



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