Melt Haus is a print on demand clothing company based in Miami, Florida. I was asked to develop the brand’s identity, tone of voice, and online retail experience. Evocative of the printing process, the name Melt Haus suggests the clothier’s zeal for transfering ink to fabric. The symbol at once represents a garment’s pattern and the company’s initials. In application, the logo is used alone on stark white surfaces and over imagery, which serves as inspiration for customers as they imagine their own designs.
Adopt the Arts
Little River Miami